Founder of Karine Abbou
I am an Entrepreneur and Content strategist with 15 years of experience in conceiving, launching, and implementing B2B content projects and content marketing strategies for B2B clients (lawyers and law firms, venture capitalists firms, real estate multifamily firms, Dentists, digital marketing agencies).
Since the launch of ChatGPT last November 2022, my job has been completely disrupted by the unstoppable rise of Generative AI. So I did what every entrepreneur/marketer is used to doing while facing such a massive disruption in his job…: Understand, learn, adapt, and make the change.
Today I call myself an AI Content Strategist. Since Nov. 2022 and especially May 2023, after Google I/O, I’ve been obsessed with how Generative AI is impacting Content Marketing, Search, and SEO. I am now focusing exclusively on how to get your brand rank in Search and get discovered in Chat.