Contenu du workshop :
Succeeding in the AI era doesn’t mean handing over all creative and strategic control to automation. Humans still need to understand their core market, why different personas will resonate with different content, and allocate budget to initiatives poised to deliver the highest ROI.
However, AI is capable of being a force multiplier and assistant for creative and analytical tasks. In this data oriented and actionable session, attendees will learn:
How to use AI tools like PMax to understand how their brand is understood by crawlers and AI agents, as well as how to leverage those tools for competitive intelligence.
Ensuring brand safety and guardrails are in place while leaning into automation safely.
Harnessing persona-driven message mapping based on privacy compliant signals and contextual targeting.
This session is suited for in-house and agency marketers who face conflicting asks to lean into AI and automation while also facing brand safety and security concerns.